District Detroit

This sponsored project included a team of 3 designers. We were asked to rebrand an area of Detroit which includes 5 distinct neighborhoods downtown. The project was funded by Olympia Development in partnership with the College for Creative Studies.

Our project was awarded and selected to be presented to the Board of Directors which included several members of the Ford family and other Detroit Socialites.

Key Details

  • Designer working with 2 other designers (Sponsored Student Project)

  • 3 months

  • Multiple Research Methods, Branding, Presentation, Coding and Synthesis

Research

The Brand

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The Envisioning Kit