Nissan Assist

This project for Nissan Assist was to update their website’s interface so it reflected their company’s branding standards. It was important to the client that the users have a good experience and the website’s content is accessible and easy to navigate.

Problem I was solving: As a customer of Nissan vehicles, when there is a recall on my vehicle, I want to visit a site that represents the brand integrity, is easy to navigate, and quickly tells out what my next steps are to address my vehicle recall.

My role: Lead UX/UI designer working with project manager, software developer, and overseen by creative director

Tools: Adobe XD

Duration: 2 month duration with a lot of sign-offs between agencies

Success Metrics: The agency delivers a product that needs very little upkeep and is flexible enough to scale with the brand and volume of recalls. I’m sure from the internal Nissan site, there were metrics of reduced support tickets and overhead cost but I didn’t have access to those metrics.