Munch'n Move ♫



This concept was a collaborative effort with designer Rachel Gladstone.

Together we designed a nutritional system that encourages young children to eat more green foods and promotes exercise.

The system uses paper cutouts, sing-along songs, and movement exercises along with an interactive app. The system allows children to interact and monitor the health of their Munch in real-time. The more greens the child eats, the healthier their Munch will become.

  data design  

Tags:
Information Design; Prototyping; Bodystorming; Data Visualization; Interaction Design; Research Methodologies; Experience Design;

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David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

Primary Audience & Retail Model



Children (ages 3-6) & Classrooms/At-Home:


This system targets early learners and helps reinforce positive nutritional behavior in young children by caring for a digital or physical avatar in either a classroom or at-home setting. The secondary audience would then be the teachers, parents, and soon-to-be parents who will support this methodology and reinforce the behavior that the children are learning.


David Corneail Munch n Move app

Free HTML5 Template by FreeHTML5.co

Free HTML5 Template by FreeHTML5.co

Free HTML5 Template by FreeHTML5.co

Process



Research Methodologies:


We used both primary and secondary research to target an opportunity need and help focus the scope of our project. We then developed a promise, essence, and goals statement which we always referred back to. Throughout the process we conducted interviews, surveys, site visits, designed archetypes, and developed individual personas which included a day in the life scenario.


Paper Prototypes:


After the intial research phase was completed, we created a variety of paper prototypes for both the physical and digital experience.


Bodystorming:


To better understand the experience Rachel and I acted out the experience several times throughout the process, along with hosting user feedback sessions.




David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

Final Solution



Physical and Digital Interactions:


We used both primary and secondary research in-order to focus the scope of our project. We conducted interviews, surveys, site visits, designed archetypes that included a day in the life scenario, and which allowed us to build out user personas.


David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app

David Corneail Munch n Move app



Lessons Learned:


How to simplify a complex system within a few short weeks and practice working through different research methodologies. We did a deep dive into the history of USDA nutrition models which informed how we approached this system.