I was responsible for assisting and producing research material, ideation, presentation outlines, identity system, neighbhorhood names, style guide layout, conceptual mockups, and presenting to stakeholders. For the final phase of production we designated Nick Hart as our team leader to keep us on task and focused. In my opinion, our strong team dynamic is what made this project so successful.
We approached our research phase using qualitative and quantitative research methods, developing personas and mind mapping information we had gathered.
Developing a naming convention for the District's neighborhoods was extremely important. By connecting each neighborhood to an iconic but lesser known Detroit legend helped to humanize the District was a strategy we created to build upon the cities already existing legacy.
The system had to be flexible enough to incorporate five distinct neighborhoods on a variety applications. Demonstrating the system working with a variety of media really helped us sell our concept during our stakeholders presentation.
We discovered through our research that District Detroit had an opportunity to extend their brand and regain community connections using an e-commerce strategy.
Our team's solution was chosen to be presented to the College for Creative Studies Board of Directors. The project's success was the result of extensive research methodologies and excellent collaboration between our team members.