The District Detroit



This was a branding project with two other communication designers. The design brief was to rebrand an area of Detroit which includes 5 unique neighborhoods.

The project was sponsored by Olympia Development with a duration of 16 weeks which resulted in 1 research presentation and 1 final presentation to Olympia Development Stakeholders.

  branding design  

Tags:
Kinetic Identity; System; Personas; Mind Maps; Musical Logic; Qualitative Research; Quantitative Research; Card Sorting; Interviews; Flow Diagrams;

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District Detroit Style Guide Hardcover Book

Role:


I was responsible for assisting and producing research material, ideation, presentation outlines, identity system, neighbhorhood names, style guide layout, conceptual mockups, and presenting to stakeholders. For the final phase of production we designated Nick Hart as our team leader to keep us on task and focused. In my opinion, our strong team dynamic is what made this project so successful.

District Detroit Brand Stationary

Research Phase:


We approached our research phase using qualitative and quantitative research methods, developing personas and mind mapping information we had gathered.

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

System:


Developing a naming convention for the District's neighborhoods was extremely important. By connecting each neighborhood to an iconic but lesser known Detroit legend helped to humanize the District was a strategy we created to build upon the cities already existing legacy.

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

Mockups:


The system had to be flexible enough to incorporate five distinct neighborhoods on a variety applications. Demonstrating the system working with a variety of media really helped us sell our concept during our stakeholders presentation.

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

Opportunity:


We discovered through our research that District Detroit had an opportunity to extend their brand and regain community connections using an e-commerce strategy.

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

District Detroit Brand Stationary

Lessons Learned:


Our team's solution was chosen to be presented to the College for Creative Studies Board of Directors. The project's success was the result of extensive research methodologies and excellent collaboration between our team members.